frugal underground

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I’m a little behind-the-times on this, but I had to smile when I saw that Target is now selling wedding dresses (see the press release).

The prices range from $89.99 to $159.99 (as of this writing), which actually is pretty close to what I paid for my dress if I remember correctly. They’re generally nice looking dresses, though obviously you have a much smaller selection than if you are looking in a more traditional budget.

Many folks are questioning whether or not people will buy wedding dresses from a big box store like Target, but to me, the bigger question is the online aspect. Current reviews suggest that some brides absolutely love their dresses (though I’m sure this appeals more to the pragmatic type than the princess type), while others are disappointed. To me, that suggests a lack of accurate expectations.

More buyer reviews will help somewhat, but I think Target would do well to use one of the virtual model services, or at least provide much more detailed information and photos that brides could look at before ordering. Some of the complaints have been size-related, and that’s totally avoidable just by offering fit info in excruciating detail.

I’m not planning on ever buying another wedding dress, but my personality is a great match for these dresses: I hate going and trying on dresses endlessly, I’m frugal, and I’m pragmatic. I expect that the dresses will sell well if Target makes them just a little easier to commit to.

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