Comments on: Review of 100 Big Coupons http://frugalunderground.com/review-of-100-big-coupons/ money: saving more, making more, needing less Thu, 20 Nov 2008 21:16:02 +0000 http://wordpress.org/?v=2.5.1 By: Dimson Hastings http://frugalunderground.com/review-of-100-big-coupons/#comment-3369 Dimson Hastings Fri, 07 Mar 2008 00:06:13 +0000 http://frugalunderground.com/test/review-of-100-big-coupons/#comment-3369 I definitely like the design of that website. Very web 2.0 look. I definitely like the design of that website. Very web 2.0 look.

]]> By: Coupon Club http://frugalunderground.com/review-of-100-big-coupons/#comment-521 Coupon Club Sun, 03 Jun 2007 14:36:27 +0000 http://frugalunderground.com/test/review-of-100-big-coupons/#comment-521 I understand the basis for your review, in that there is a lot of different categories on the front page. However I think this is typical of a large coupon site. Overall I think the homepage is very clean and nicely designed. Also, I don't agree with you that 100BigCoupons is flawed since it is trying to be "too many things." Many of the internet's top coupon websites provide coupons in many different categories. Sure a niche would be nice too, but the fact is an advantage that a coupon site like 100BigCoupons has over a niche coupon site is that they have the ability to get more cliental and the clients which they do get will be able to shop not only in 1 category but in many different categories. Once a customer gets used to and learns to "know" and like the coupon site they will likely always use that coupon site for anything they are looking to buy. This is brand loyalty. Really being a niche and not being a niche are 2 different business models. Both are correct and both can succeed. I understand the basis for your review, in that there is a lot of different categories on the front page. However I think this is typical of a large coupon site. Overall I think the homepage is very clean and nicely designed.

Also, I don’t agree with you that 100BigCoupons is flawed since it is trying to be “too many things.” Many of the internet’s top coupon websites provide coupons in many different categories. Sure a niche would be nice too, but the fact is an advantage that a coupon site like 100BigCoupons has over a niche coupon site is that they have the ability to get more cliental and the clients which they do get will be able to shop not only in 1 category but in many different categories. Once a customer gets used to and learns to “know” and like the coupon site they will likely always use that coupon site for anything they are looking to buy. This is brand loyalty.

Really being a niche and not being a niche are 2 different business models. Both are correct and both can succeed.

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