Spend more, get less: a silly promotion
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It amuses me when companies don’t really think through their promotions. I received an email today from a stock photography company trying to encourage new orders with the following deal:
Spend $100+ in a single order and get a $10 Amazon voucher
Spend $500+ in a single order and get a $25 Amazon voucher
Spend $1000+ in a single order and get a $50 Amazon voucher
One would think that if you get $10 for spending $100, that you’d get at least a hundred for spending a thousand. Presumably they’d be trying to push you from the low end to the high end.
Worse, this promotion is actually targeted at new customers, who are going to be likelier to stay at the low end anyway, without further incentive. Sure, any deal is better than no deal, but most of us who care about bargains are going to opt for the best deal.
Have you seen other silly promotions? Leave a comment and share the amusement.